The Meaning of Akai Ito (Red Thread of Fate)
If you know our brand, you already know that Japanese culture plays a huge role in everything we create. From the silhouettes that inspire our garments to the folklore, symbolism, and craftsmanship that shape our collections, Japan has always been at the heart of Akai Ito.
What Is a Hakama?
If you've browsed our collections, you've probably come across the term Hakama. It's a garment that has inspired several of our designs and one that continues to fascinate us for its history, functionality, and timeless silhouette.
But what exactly is a Hakama, and why has it remained such an iconic part of Japanese clothing for centuries?
Let's take a closer look.
What Are Yokai? Japanese Folklore in Fashion
If you've spent any time exploring our collections, you've probably noticed a recurring theme: Yokai.
From Kappas and Nekomatas to Mokumoku Ren and Kuchisake-onna, many of our garments are inspired by these mysterious creatures from Japanese folklore. But what exactly are Yokai, and why do they play such an important role in our work?
Today, we thought we'd take you behind the inspiration that shaped our debut collection and share why these fascinating beings continue to captivate us.
A Day in our Life
We usually start our day with a latte—because, honestly, we can’t imagine starting it any other way. That first dose of caffeine gives us the energy and motivation we need to tackle everything ahead.