https://www.akaiitobrand.com/blog daily 0.75 2026-07-02 https://www.akaiitobrand.com/blog/what-is-a-haori monthly 0.5 2026-07-02 https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/8b433645-9421-4f93-ade2-a71a39c5a641/DJI_20260305_151401_038.jpg Blog - What Is a Haori? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/dbd7989e-1856-4113-ab07-b1457760e50d/11.jpg Blog - What Is a Haori? - Why the Haori Inspires Our Designs At Akai Ito, we are constantly drawn to garments that combine comfort, versatility, and strong visual identity. The Haori embodies all of these qualities. Its oversized silhouette naturally complements our approach to design, allowing us to experiment with layering, draping, and volume while creating garments that feel comfortable and easy to wear. Rather than reproducing traditional Haori exactly as they have been worn throughout history, we reinterpret their essence through contemporary materials, modern proportions, and the stories that inspire each collection. The result is clothing that acknowledges its origins while finding its own place in today's wardrobe. https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/8a84093d-f6d1-497f-9797-30ee9b860348/53.jpg Blog - What Is a Haori? - Why We Keep Returning to the Haori As designers, we're always searching for garments that tell stories—not only through prints or illustrations, but through their shape, movement, and history. The Haori continues to inspire us because it does exactly that. Its silhouette carries centuries of craftsmanship while remaining effortlessly contemporary. It encourages freedom of movement, embraces layering, and demonstrates that simplicity can be incredibly powerful. Every time we create a Haori-inspired piece, we're not trying to recreate history. We're celebrating it. By blending traditional Japanese influences with our own contemporary perspective, we hope each garment becomes a bridge between cultures, generations, and stories. Because for us, that's what fashion is all about: carrying the past forward while creating something entirely new. https://www.akaiitobrand.com/blog/the-meaning-of-akai-ito-red-thread-of-fate monthly 0.5 2026-06-24 https://www.akaiitobrand.com/blog/the-story-behind-our-kappa-bomber-jacket monthly 0.5 2026-06-23 https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/3e018957-3e0d-44f7-bad1-16dd8c3d03e0/kappa_draw.jpg Blog - The story behind our kappa bomber jacket - (Original drawing by Akai Ito) Who Is the Kappa? The Kappa is one of the most well-known creatures in Japanese folklore. Usually described as a mischievous water-dwelling Yokai, the Kappa is said to inhabit rivers, ponds, and swamps. It is often depicted as a small humanoid creature with reptilian skin, webbed limbs, a turtle-like shell, and a dish of water on top of its head—the source of its strength. Like many Yokai, the Kappa is a contradictory figure. It can be playful and humorous, but also dangerous. In traditional stories, Kappas are known for their love of cucumbers, their fondness for sumo wrestling, and their tendency to play tricks on humans. At the same time, they are often portrayed as mysterious beings connected to the power and unpredictability of water. What drew us to the Kappa was precisely this mix of oddness, folklore, and visual identity. It felt like the perfect character to translate into a bold streetwear piece. https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/2cb93045-44ad-4d9c-8e2d-6c53ee343030/DJI_20241205_154352_621.jpg Blog - The story behind our kappa bomber jacket - From Leftover Fabric to One-of-a-Kind Piece This jacket is also special to us because it reflects an important part of how we work. Whenever possible, we try to make use of the fabrics we already have, whether that means developing new ideas around existing materials or allowing those materials to guide the design process. In this case, the leftover green denim from our university collection became the starting point for something entirely new. What could have remained forgotten in a small fabric pile instead became a garment with its own story, personality, and place within our collection. We love when a piece comes together this way—when design, material, and narrative all meet at the same point. https://www.akaiitobrand.com/blog/what-is-a-hakama monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/623d3745-1d94-4e10-bfa6-35836a2382ad/DJI_20241025_161650_799.jpg Blog - What Is a Hakama? - The Origins of the Hakama The Hakama (袴) is a traditional Japanese garment worn over a kimono. It resembles a wide-legged pair of trousers or, in some variations, a pleated skirt. Its origins date back more than a thousand years, making it one of the oldest surviving elements of Japanese dress. Historically, Hakama were worn by members of the aristocracy, samurai, and later by scholars, martial artists, and religious practitioners. Over time, they became associated with dignity, discipline, and tradition. Today, Hakama can still be seen during ceremonies, graduations, weddings, and martial arts practice, preserving their important place in Japanese culture. Why Does a Hakama Have Pleats? One of the most recognizable features of a Hakama is its pleated front. Traditionally, the pleats are said to represent virtues associated with the samurai code, including qualities such as courage, honesty, loyalty, respect, and compassion. Whether viewed as symbolism or simply as beautiful design, the pleats give the garment its distinctive structure and movement. As the wearer walks, the fabric flows elegantly, creating a silhouette that feels both dramatic and refined. https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/46264bc9-71e1-4f5a-bbf0-696c0b40961c/2.jpg Blog - What Is a Hakama? - Why We Love the Hakama What we admire most about the Hakama is its ability to transcend time. Despite its centuries-old origins, its silhouette still feels modern. It challenges conventional ideas of tailoring, prioritizes comfort without losing elegance, and carries a rich cultural history within every fold. As designers, we constantly look for inspiration that bridges tradition and contemporary fashion. The Hakama represents exactly that connection—a garment that remains relevant because its design principles are timeless. https://www.akaiitobrand.com/blog/what-are-yokai-japanese-folklore-in-fashion monthly 0.5 2026-06-12 https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/663cb33e-5568-4a5a-a0e8-e001e4bcdfa4/IMG_2699.jpg Blog - What Are Yokai? Japanese Folklore in Fashion - What Are Yokai? The word Yokai (妖怪) can be translated as "strange apparition," "mysterious spirit," or "supernatural creature." They occupy a unique place in Japanese folklore, existing somewhere between spirits, monsters, gods, and everyday beings. Unlike the creatures found in many Western legends, Yokai are not always evil. Some are mischievous, some are protective, some are terrifying, and others are simply strange. They inhabit forests, rivers, mountains, abandoned houses, and sometimes even ordinary objects. For centuries, stories of Yokai have been passed down through generations, becoming an essential part of Japanese culture and storytelling. https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/3fb6bb34-9733-4e2a-b35d-8b2a85f90751/IMG_2565.jpg Blog - What Are Yokai? Japanese Folklore in Fashion - Tradition Meets Contemporary Design Japanese culture has always been a major source of inspiration for us, not only because of its folklore but also because of its craftsmanship, aesthetics, and approach to design. Throughout the collection, we combined elements inspired by traditional Japanese garments with contemporary tailoring and streetwear influences. Oversized silhouettes, wide sleeves, draping, and layering all play a role in creating a dialogue between past and present. The result is a collection that doesn't seek to recreate historical clothing, but rather reinterpret cultural influences through a modern lens. https://www.akaiitobrand.com/blog/a-day-in-our-life monthly 0.5 2026-06-11 https://images.squarespace-cdn.com/content/v1/69fb7f4e262c6c63ff56a231/0a3351d1-616c-49fd-bc66-6e052ced7368/eyes_haori.jpg Blog - A Day in our Life - (Bernardo finishing our Mokumoku Ren Haori) In the middle of all this, we also spend a lot of time documenting our work. We love filming different stages of the process to share on social media and other platforms, giving people a glimpse behind the scenes. From early sketches and work-in-progress shots to sneak peeks of upcoming pieces and the final garment in motion, we enjoy sharing the journey as much as the finished result. If we're being honest, social media is probably our Achilles' heel. As fashion designers, creating comes naturally; promoting ourselves is something we're still learning every day. 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